The Bingham Group and APC Collective Announce Strategic Partnership Creating, BG Media Group, a New Local Public Strategy Firm
May 10, 2023 - Austin, TEXAS, The Bingham Group, LLC, an Austin-based lobbying firm serving businesses, nonprofits and trade associations announced today a strategic partnership with award-winning, Latina-owned public relations agency APC Collective.
The new venture, BG Media Group (BG Media), will be a strategic blend of public affairs, community engagement, special events, strategic partnerships and media relations serving the greater Austin Metro area.
"BG Media will provide clients a comprehensive suite of public strategy and engagement solutions services critical to their market objectives," said Bingham Group CEO, AJ Bingham.
The firm will be led by A.J. as CEO and Audrey Ponzio as President.
“Audrey is a trusted collaborator and industry veteran. This endeavor is the evolution of discussions spanning several years about our respective industries and how they can help shape the future of a more inclusive Austin," Mr. Bingham added.
Mrs. Ponzio brings over 20 years of public relations experience from top firms including Fleishman-Hillard, LatinWorks (now Third Ear) and Edelman.
Prior to launching APC Collective, she served as the head of Edelman’s Multicultural practice in New York City for nearly a decade.
With a deep background in diversity, equity and inclusion Ponzio has counseled brands and organizations including the American Heart Association, Girl Scouts, Boys & Girls Clubs of America, Big Brothers Big Sisters of America, AstraZeneca, Johnson & Johnson, Google, Audible, GE, Starbucks, Unilever, Sprint, T-Mobile, Bumble, Delta, and PepsiCo, among others.
“We have been honored to support some of the most prominent organizations and brands in the country. With BG Media, we look forward to applying our expertise and talents in our home town to elevate and deepen local engagement for some of the most innovative companies and organizations in the Austin area,” said Mrs. Ponzio.
About BG Media Group
Launched in 2023, BG Media Group (BG Media) is a public strategy firm providing comprehensive communications and engagement services in the Austin Metro area. Specializing in public affairs, media relations, strategic communications and coalition and campaign building, BG Media Group is ready to serve. For more information visit https://www.bgmediagp.com.